Performance of a Lifetime’s Cathy Salit Featured in Daniel Pink’s “To Sell Is Human”


Performance of a Lifetime CEO Cathy Salit is featured in best-selling author Dan Pink’s new book, To Sell Is Human:  The Surprising Truth About Moving Others. In this, his fourth book on transforming the workplace, Pink devotes a chapter to the importance of improvisation and recites lessons learned from Salit (to whom he refers as “something of a sales whisperer”) about the art of listening.


I’ve come to study with a master, says Pink…She runs a company called Performance of a Lifetime, which reaches business people with improvisational theater—not to secure them low-paying gigs in drafty Greenwich Village clubs, but to make them more effective in their regular jobs. And at the heart of what she teaches is listening.

Salit (with Christine Helm) teaches the Institute’s popular course, Talking to People in Public, coming up in March, and will host a webinar on the Art of Listening, Friday, February 1, at 12 p.m. EST. Read more here.



About Janet Wootten

Janet Wootten is a media and public relations professional, a member of the Institute’s Board of Directors and a leader of its annual community fundraising campaign.
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